Performance of Top Casual Games on Unified Platform in New Zealand, Q1 2025

In the first quarter of 2025, the top casual games on the unified platform in New Zealand showcased varied performance trends, as observed by Sensor Tower.

Township from Playrix experienced fluctuations in its weekly revenue, peaking at around $32K at the start of January and closing the quarter at $29K. Weekly downloads declined steadily from 8K to 3.5K, while weekly active users hovered between 20K and 25K, showing slight fluctuations.

Offline Games - No Wifi Games by Moreno Maio saw its weekly revenue mostly stable, ranging from $165 to $248. Downloads started strong at 7K but settled around 3K. The game maintained a robust number of active users, ending the quarter at approximately 65K, up from 56K at the beginning.

Subway Surfers by Sybo Games ApS showed a slight decline in weekly revenue, with figures ranging from $245 to $525. Downloads varied between 2.3K and 4.2K, while active users showed a downward trend, starting at 57K and closing at 31K.

Toca Boca World from Toca Boca AB recorded weekly revenue ranging from $9.6K to $13.9K. The downloads started at 2.7K, decreasing to about 2.2K by the end of March. Active users showed a minor decrease, closing the quarter at 10K.

Finally, Royal Match from Dream Games exhibited a notable revenue increase towards the end of the quarter, reaching $89K in mid-March. Downloads ranged from 2.1K to 3.3K, while active users remained high, ending at 90K.

For more detailed insights and data, visit Sensor Tower.